I love food too much to lose weight!?

I'm not overweight, i'm not underweight but i'm on the hefty side a little, it runs in the family, none of us are overweight we just LOVE our food, all the bad things, pizza, ice cream, chocolate, bread, scones! I keep in check most of the time but i indulge waaay to often like it can't really be called indulging. I got this awesome top from my pen pal and it fits me fine but when i sit down in makes me look so fat! I love food, especially sweet and cheesy stuff so what do i do to lose weight, i've tried quiting cold turkey, but it's depressing! I see a cake, nope can't have some, strudel, nope can't have it. :(